LED (Light Emitting Diode ) lights are no longer niche, inaccurate color-casting second-rate light sources. These amazing pieces of technology rival their Tungsten, HMI, and other traditional lighting-source competitors in almost ever category from power output, energy use, color accuracy, and even price. Now, that doesn't mean there aren't still advantages to traditional lights namely the years of accessories, systems, and reliability that result from incumbent industries. Still, the big reasons to have LED lights as an essential part of your kit boils down to the following:
This summer we participated in the internship program with Grand Valley State University and welcomed Stephanie Kaszewski as our intern. We began the summer by focusing on the fundamentals of shooting (the exposure triangle, composition, frame rates, white balance, etc) and spent a good amount of time on both photo and video work. For her final project, we tasked her with telling the story of a local business. We are happy to premiere the result of that effort here.
Read MorePart two of our exploration into the soundscape of film.
Read MoreOur latest short film…
Read MoreWe give some tips and tricks on how to manage video production on the road along with explaining the details of our trip to Traverse City!
Read MoreThe trailer for our latest short film.
Read MoreWhat could be more exciting than hearing you are being considered to create content for one of your favorite publications. You quickly respond with some examples of your work and guess what - they love your work! You got the job! Your hard work is paying off and the world will finally see your amazing work as it was meant to be! Time to celebrate and begin planning your breakout shoot. Now here comes their confirmation email/contract:
Read MoreIs there a worse feeling than walking out to your car and realizing you've just had your equipment stolen? One of the unfortunate realities of working on location is the potential for theft. While we've created gear management processes that serve to prevent opportunities for gear loss, we recently experienced a loss of gear due to theft. As we were covered by insurance, we have been able to replace the equipment; but having gone through the experience has provided some lessons and action items for us, and we thought we'd share a few tips if you ever need to make a claim.
Read MoreFoley audio is the technique of reproducing everyday sound effects in post-production to enhance the audio of a film or video production. Overall, the goal of Foley audio is to enhance the entire audio field to create authenticity. Cinematography makes a scene LOOK real, a well crafted audio field makes a scene FEEL real.
Read MoreWhether it was scoring a silent film, recording the actors speak or using the soundscape to create authenticity; the sounds coming from the speakers of a theater are just as important as the images coming from the screen.
Read MoreIn my last Vlog I covered how we're integrating design thinking and service design methods into our production process. Lensrentals.com, and a simple piece of tape, provide a fantastic example of these principles in action.
Let me explain.
Read MoreIn celebration of a new city ordinance allowing greater food truck access to downtown, Grand Rapids welcomed a food truck festival for a great day of community and culinary creativity. We thought it would be a great opportunity to get some test footage and provide you with a review of how the Zhiyun Crane Plus worked with our mirrorless setup (Panasonic GH5S w/Panasonic Lumix G X Vario 12-35mm f/2.8 II).
Read MoreWe've had a few questions from readers about what we mean when we say "our process digs deeper into understand your business and your consumers" and our answer is surprisingly simple; Design Thinking. Simply put, we use the tenants of design thinking to help design our strategy, video production, and photography work.
In this first episode we quickly cover our foray into vlogging as well as your setup which includes the Panasonic GX85 and the Atomos Shogun Flame. Also, we cover a number of tips on producing engaging vlogging content, and what to look forward to in terms of video production and strategy content moving forward.
Read MoreOnce color became the standard, a number of film stock varieties emerged in a short amount of time. These options presented filmmakers with a starting point for the way they wanted to utilize color to communicate mood in their films. While we see this intentionality in terms of creating mood, there is also the aspect of seeing how specific film stocks became associated with specific looks in cinema.
Read MoreTo sum up these terms; we can think of HUE as the specific color, VALUE as how bright the color is, and SATURATION as how intense the color presents itself. When thinking of how color is used in film, we'll rely heavily on these concepts of HUE, VALUE, and SATURATION as we explore how colors relate to each other and how these relationships can serve to create a visual style.
Read MoreAs with film's origin, many color relationships were ENCOUNTERED rather than INVENTED. Certainly, a good amount of work has been done to reinforce these concepts with an incredibly scientific approach, but our point here is that one doesn't have to have an advanced understanding of color to UNDERSTAND color. Color permeates our lives. We're green with envy, we seethe with a red-hot anger, we even sing the blues. A golden-warm sunset can elicit feelings of resolution, closure and legacy while the cold bleakness of a brisk blue dawn reminds us of the work ahead and the unforgiving beauty of isolation. We don't have to be told to remember these associations, they're formed before we even embrace language.
Read MoreHope had a vision, and understood how necessary updating their product photography was to the success of her new company's overhauled online shopping experience and branding. Having recently relocated to the Grand Rapids area, Hope was in need of a team to help deliver more than standard product photography.
Read MoreThe standard definition of pacing is the rate at which a story is being told. However, I begin with the quote by Henry David Thoreau because in my studies I have found that pacing is a very subjective aspect of storytelling and specifically in this case, film viewing. A film that may seem to drag on to one person may feel like a "slow burn" to another and neither person would be wrong or right.
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